Shel Israel
Shel Israel, co-author of Naked Conversations, How Blogs are changing the way businesses talk with customers will be the keynote speaker and host of each Social Media Workshop in the Conversations series. Israel writes and consults on social media issues for business audiences. A self-described, “recovering publicist, “ Israel was a PR consultant for more than 20 years for such watershed startups as Sun Microsystems, Creative Labs and the original teams for PowerPoint, FileMaker, MapInfo, Virtual Vineyards, Napster, Riya, Scrapblog and a great many others. Still working primarily with startups, he has also advised larger companies including CNET, Wells Fargo Bank and Hitachi Data Systems on issues related to blogging and social media.
A frequent keynote speaker, Israel has addressed business audiences in Europe, Asia and North America. He has been interviewed by traditional broadcast and print media more than 100 times and by countless text, audio and video bloggers. He is among the 100 most popular business bloggers and among the 1200 most popular bloggers overall. Naked Conversations is the best selling of all books on business blogging.
Israel will set the tone and present an overview of the strategic impact of social media on all aspects of business communications. He will give real time examples of how businesses are becoming closer, better trusted and more profitable by intelligent use of social media.
Israel will also serve as workshop host throughout the day at each of these workshops:
