8:30-9:00 – Registration and Breakfast

9:00-9:45 – The View at 30,000 feet - Shel Israel

Shel examines and explains the phenomenon of social media in business. As a certified late adopter, he will take you through an updated discussion of the lessons learned in his great book Naked Conversations as well as discuss how video is changing the game yet again. Further, Shel will share some of the insights learned from doing the work on the Global SAP Social Media Study. (Presentation, case studies and discussion)

9:45-10:15 - Group Discussion - So what does this mean for us?

10:15-10:30 - Break

10:30-11:15 – Listen. Join. Start. The Social Media Playbook - Chris Heuer

Chris will present the latest updates to his framework that will enable you to create a winning game plan for Starting the Conversation. He will also explain why it is important to find the key influencers and begin a genuine courtship to understand them and their motivations. By joining in their existing conversations, establishing an identity and building credibility over time, it makes it much easier to start conversations that really matter. While the framework is focused on building trust and relationship capital, he will explain why self-awareness and a willingness to let go of control is more important to success than any individual technology. (Presentation, case studies and discussion)

11:15-12:00 – Integrated Communications Strategy - Chris Heuer, Connie Reece, Kami Huyse, Shel Israel

During this session we will all join together to talk with workshop participants on how you can most effectively integrate the social media tools and methodologies into your existing programs and campaigns. (Interactive Session)

12:00-1:00 – Lunch

Enjoy. Chat with other attendees. After all, there’s still nothing better than a face-to-face meeting with someone who shares your common interests.

1:00-1:45 – Social Media Tools and Technologies - Connie Reece

Connie will present and discuss the key tools that are changing how you interact with customers and potential customers. This session will include Twitter, FaceBook, Delicious, YouTube, Digg, RSS and several others. In fact, if you have a question about a specific one, just ask and we can include that as well! (Presentation, demonstration, case studies and discussion)

1:45-2:15 – Group Discussion - So how can I use these tools for my business?

2:15-2:30 – Break

2:30-3:15 – ROI & Measurement - Kami Huyse

Kami is one of the leading experts on Social Media measurement issues, so we are delighted that she will be on hand to share her insights. Her presentation will examine what can be measured, what can’t be measured and what really matters at the end of the day. Most importantly, Kami will show you how you can present a case for real ROI from your social media efforts. (Presentation, case studies and discussion)

3:15-3:45 – Group Discussion - How can I present the business case for social media?

3:45-4:00 – Break

4:00-5:00 – Direct2Dell - Lionnel Menchaca and the Digital Media Strategy Team at Dell

This is your chance to learn directly from the people leading the social media revolution inside Dell. Hear about the programs they are leading and the challenges they faced in getting them launched. This session is highly interactive and will be largely focused on exploring what lessons we can all apply from Dell’s experiences. (Short presentation and group discussion)

5:00-5:30 – Those things left unsaid…

5:30 – Social Networking Event–TBD

This agenda is for the Social Media Club Workshop called “Starting the Conversation” A premier executive education event that is being held on November 6, 2007 in Austin, TX - the agenda may still change slightly, being tailored to the needs of the registering participants.