It’s good to go home, which is what we are doing with this workshop, heading to my hometown of Miami to produce a Social Media Club Workshop for small businesses, communications agencies and tourism related businesses.  This exclusive afternoon event will only have room for 15 participants in order to give the greatest value possible from our three (3) workshop leaders.  If you are trying to figure out how to use Social Media for your business effectively, this is where you will not only learn what’s different about Social Media marketing than traditional marketing, but also take home some very practical knowledge that you can apply to your business immediately.

The workshop will be lead by local Social Media Professional and University of Miami Professor Alex De Carvalho; Social Media Club Founder and integrated Marketing Specialist Chris Heuer; and one of the top seven leading corporate Social Media evangelists and current VP of Marketing for My6Sense, Kristie Wells.  Each workshop leader has several years of Social Media experience and many more years of marketing, communications and community management experience.  In this smaller group setting, you will be able to get all your questions answered and leave with the confidence you need to get started, or with the insights you need to take your Social Media efforts to the next level.

Agenda

1:00 - 1:15 Introductions

1:15 - 1:45 Social Media Principles and Introduction to Conversational Marketing, Chris Heuer

1:45 - 2:15 Small Group Discussions

2:15 - 2:45 Your Digital Identity, Building Your Brand Socially, Alex De Carvallo

2:45 - 3:00 Q&A

3:00 - 3:15 Break

3:15 - 3:45 Engaging your Community, Building Relationships, Kristie Wells

3:45 - 4:00 Q&A

4:00 - 4:30 Introduction to Social Media Tools and Terms, Alex, Chris and Kristie

4:30 - 6:00 Interactive Exercise: Putting your knowledge into practice with the Social Media Game from Beth Kanter.  Don’t let the game name confuse you, this is an interactive simulation in which we put the knowledge and insights to work, discussing different strategies and tactics in three (3) small groups, with each of the workshop leaders.

Given the access you will have to these experts, in this small intimate group, you are going to be very glad you invested a Saturday afternoon in growing your business.  Please join us and let us know if there is something specific you would like covered in the workshop.  Each one we produce is tailored to the specific needs of the participants.

Registration costs $195, but if you register before 5PM on December 1, you will receive a $45 discount.  Social Media Club Professional Members can purchase tickets for $100 with your member discount.  If you are interested in sponsoring this workshop, please contact us through the Social Media Club Contact form.

The location is being finalized right now, but we expect to be hosting this in central Miami, near I-95.

• 0 Comments