Social Media Workshop in Miami on December 13

30 Nov

Posted by as Miami - Dec 13 2008

It’s good to go home, which is what we are doing with this workshop, heading to my hometown of Miami to produce a Social Media Club Workshop for small businesses, communications agencies and tourism related businesses. This exclusive afternoon event will only have room for 15 participants in order to give the greatest value possible from our three (3) workshop leaders. If you are trying to figure out how to use Social Media for your business effectively, this is where you will not only learn what’s different about Social Media marketing than traditional marketing, but also take home some very practical knowledge that you can apply to your business immediately.

The workshop will be lead by local Social Media Professional and University of Miami Professor Alex De Carvalho; Social Media Club Founder and integrated Marketing Specialist Chris Heuer; and one of the top seven leading corporate Social Media evangelists and current VP of Marketing for My6Sense, Kristie Wells. Each workshop leader has several years of Social Media experience and many more years of marketing, communications and community management experience. In this smaller group setting, you will be able to get all your questions answered and leave with the confidence you need to get started, or with the insights you need to take your Social Media efforts to the next level.

Agenda

1:00 - 1:15 Introductions

1:15 - 1:45 Social Media Principles and Introduction to Conversational Marketing, Chris Heuer

1:45 - 2:15 Small Group Discussions

2:15 - 2:45 Your Digital Identity, Building Your Brand Socially, Alex De Carvallo

2:45 - 3:00 Q&A

3:00 - 3:15 Break

3:15 - 3:45 Engaging your Community, Building Relationships, Kristie Wells

3:45 - 4:00 Q&A

4:00 - 4:30 Introduction to Social Media Tools and Terms, Alex, Chris and Kristie

4:30 - 6:00 Interactive Exercise: Putting your knowledge into practice with the Social Media Game from Beth Kanter. Don’t let the game name confuse you, this is an interactive simulation in which we put the knowledge and insights to work, discussing different strategies and tactics in three (3) small groups, with each of the workshop leaders.

Given the access you will have to these experts, in this small intimate group, you are going to be very glad you invested a Saturday afternoon in growing your business. Please join us and let us know if there is something specific you would like covered in the workshop. Each one we produce is tailored to the specific needs of the participants.

Registration costs $195, but if you register before 5PM on December 1, you will receive a $45 discount. Social Media Club Professional Members can purchase tickets for $100 with your member discount. If you are interested in sponsoring this workshop, please contact us through the Social Media Club Contact form.

The location is being finalized right now, but we expect to be hosting this in central Miami, near I-95.

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Social Media Workshop Hawaii - Update and Thanks

22 Oct

Posted by as Blog, Starting Conversations

Chris Heuer and Kristie Wells Arrive in Hawaii

Aloha! We are so excited to be here in Hawaii to share what we have been doing for the past several years and enjoy this beautiful island. I have said it before and I will say it again, Kristie and I are some of the luckiest people alive – we get to do what we love, with people we love, enjoying some of the loveliest parts of the world along the way.

If you hadn’t yet heard, it’s officially “Geek Week” in Hawaii by a proclamation of Governor Linda Lingle. We are here to help our good friend and all around incredibly amazing human being, Roxanne Darling, launch the local Social Media Club by hosting a workshop tomorrow, and we also are privileged to speak at PodCamp Hawaii on Friday. Roxanne’s dedication and hard work is really paying off in a big way and we are grateful to her for making this all happen. She is truly someone who not only gets it, but shares it (and makes it better too!)

Tomorrow we will gather at the Hawaii Prince Hotel Waikiki with a couple of dozen local professionals who are interested in understanding how to leverage Social Media in their lives and their work. We have a great day planned, not too short, not too long, but just right – a good mix of conversations, presentations, and ideation.

It goes without saying that these sorts of events couldn’t happen without some great sponsors (or patrons as I like to refer to them, connecting with the renaissance era more explicitly). For this event in particular, due to the higher travel costs, we would not have been able to pull it off without their financial and moral support.

In particular, we want to thank:

HTDC – The High Tech Development Corporation is working to cultivate and retain high tech companies and talents on the island. We are expecting several of the key leaders to be participating and look forward to working with them.

Chi.mp – Provides individuals with an identity on their own domain together with a passport to the thousands of sites that offer OpenID signon. Myles from the SF New Tech Meetup connected us with the founder Rob, who were already working with PodCampHawaii, so it was just a natural fit.

KnowHowCafe – Roxanne Darling and Shane Robinson’s new company is going to be a great educational resource for people looking to learn more about how to engage with Social Media, marketing and more. Can’t say enough about Rox, and we are looking forward to meeting Shane finally.

HubSpot – After seeing their advertising on Facebook for the last few months, I finally got a chance to get the inside scoop. They have some great software (as a service) for small businesses that makes it easier for them to have solid presences on the Web and be more effective with their marketing. They also have some really cool tools with WebSite Grader and Twitter Grader. Since Mike Volpe of Hubspot couldn’t fly out, he gave away his ticket through a Twitter haiku contest to Arlene Anderson who wrote “Vivid stars twinkle/ Waves crash only to recede/ Thoughts bare on the sand” – awesome job!

Viddler - Viddler is a platform for video publishers which has clearly been taking the podcasting world by storm. In fact, Jim Louderback of Revision 3 said “”We love the advanced features of Viddler’s streaming video player - they’ve done an amazing job building in interactivity and navigation.” I have not met these folks before, we had to fly all the way over here to the islands to catch up with them. I imagine we will be hanging out a bit talking shop this week.

Well, now its time to go prepare for the workshop, do all that last minute stuff. For once, I am not personally doing a powerpoint presentation, but rather a talk. Am also getting my chapter on Social Media Principles ready which I am going to release as a PDF on Friday morning at Podcamp, so until next post, Aloha!

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Hawaii Social Media Workshop Agenda (revised)

09 Oct

Posted by as Hawaii - Oct 23 2008, Starting Conversations

We may be revising this yet again based on the feedback we get from participants, but after working this through with Beth Kanter earlier this morning, I feel really good about this agenda. Will get you the chance to get comfortable with the general strategies of Social Media and leave with an ability to put some programs in action the next day.

Workshop Leaders:

Roxanne Darling, co-owner of Bare Feet Studios, host of award-winning Beach Walks with Rox and Hawaii’s new media expert
Chris Heuer, the founder of Social Media Club and a digital marketing veteran with 14 years of experience online.
Kristie Wells, a community evangelist, customer advocate and President of Social Media Club
Beth Kanter, a leading blogger and consultant helping nonprofits learn to use social media for creating social change

Workshop Agenda:

8am - Introductions + What is Social Media and why should we care? (group discussion)

830-915am - Conversations aren’t Marketing. How companies can talk with their customers using Social Media. (Chris Heuer) see It’s About Conversation, Not Marketing, Living in the Era of Conversation, Presentation on “Don’t Just Join Conversations, Participate and Contribute”

915-10am - Participating in your Community. How to leverage social networks, twitter and other Social Media tools to engage your customers where they are (Kristie Wells)

1015-1030am - Break

1030-1115am - Interactive Discussion - small group conversations (all)

1115am-12pm - Telling your story through Audio and Video. How podcasting and video blogging can build your brand, improve SEO, and attract new customers. (Roxanne Darling)

12pm-100pm - Lunch will be provided (hosted lunch conversation tables)

100-245pm - Interactive Session - Getting Practical. What are the important aspects of a good Social Media strategy and what do we do with these tools? (Beth Kanter)

245-3pm Closing Session - What do I do tomorrow?

Location:

Hawaii Prince Hotel Waikiki
100 Holomoana Street
Honolulu, HI 96815

Register Now:

It is time for you to find out why Social Media is important for your organization and decide what you are going to do about it. Register today, there are only 48 more spots available.

If you are interested in being a participating sponsor for $500, you will receive your logo on the Web site, your logo on site signage, a Social Media Club Professional Membership and our eternal thanks for helping to make this event a reality. Contact us for more information.

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Social Media Club Workshop: Hawaii - October 23, 2008

14 Sep

Posted by as Blog, Hawaii - Oct 23 2008, Workshops

Image via Wikipedia

Social Media is coming to the Hawaiian Islands! In conjunction with the wonderful PodCamp Hawaii, Social Media Club is bringing a team of industry leaders to share their experience and insights while we all enjoy the wonderful aloha spirit. It’s a unique opportunity to meet and learn from web 2.0 leaders in one of the world’s top destinations.

Social Media is changing the way that companies of all sizes engage with the markets they serve - affecting public relations, marketing, customer support, product development, recruiting and almost all other aspects of their organizations.

In this one-day workshop designed specifically for businesses, non-profits and organizations just getting started with Social Media, you will learn:

What is Social Media and how it is impacting brands, individual professionals and other organizations
How to create your own media, and ultimately reduce your advertising budget
What are authentic customer conversations, where can they take place and what is appropriate
What social networks are best for different industries
How can Social Media help you find new customers

Workshop Leaders:

Roxanne Darling, co-owner of Bare Feet Studios, host of award-winning Beach Walks with Rox and Hawaii’s new media expert
Chris Heuer, the founder of Social Media Club and a digital marketing veteran with 14 years of experience online.
Kristie Wells, a community evangelist, customer advocate and President of Social Media Club
Beth Kanter, a leading blogger and consultant helping nonprofits learn to use social media for creating social change

Workshop Agenda:
The specific schedule is still being finalized, but this draft is a good explanation of what we will be covering.

8am - Introductions + What is Social Media and why should we care? (cafe conversation)

845-930am - Conversations aren’t Marketing. How companies can talk with their customers using Social Media. (Chris Heuer) see It’s About Conversation, Not Marketing, Living in the Era of Conversation, Presentation on “Don’t Just Join Conversations, Participate and Contribute”

930-950am - Break

950-1030am - Case Study Presentations (TBD)

1030-1050am - Interactive Discussion - making meaning from this (all)

1050-11am - Break

11-1145am - Telling your story through Audio and Video. How podcasting and video blogging can build your brand, improve SEO, and attract new customers. (Roxanne Darling)

1145am-1230pm - Lunch will be provided (hosted lunch conversation tables)

1230-115pm - Participating in your Community. How to leverage social networks, twitter and other Social Media tools to engage your customers where they are (Kristie Wells)

115-130pm - Break

130-3pm - Interactive Session - Getting Practical. What do we do with these tools and what should we do tomorrow. (Beth Kanter)

Location:

Hawaii Prince Hotel Waikiki
100 Holomoana Street
Honolulu, HI 96815

Register Now:

It is time for you to find out why Social Media is important for your organization and decide what you are going to do about it. Register today, there are only 60 spots available.

Early Registration Discounted Price $195.00
Standard Registration Price $295.00

17 Comments

The Social Media Playbook

07 Nov

Posted by Chris Heuer as Austin - Nov 7 2007, Blog, Presentations, Starting Conversations

Here is some new thinking on my book that I presented at the Austin Social Media Club Workshop. Other presentations and video will be coming in the next few days/weeks…