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I met Lionel Menchaca, the Digital Media Manager for Dell (aka the Blog Manager for Direct to Dell and Social Media Champion) at the Web 2.0 Open. In talking with Lionel I discovered Dell has come a long way since the Jeff Jarvis Dell Hell incident of mid 2005 - principally due to the fact that Michael Dell himself has ushered in a new era. I think most importantly for Dell though, is Lionel himself, having been with the company over a decade in various roles from customer support to product management and communications. His first hand interactions with customers and his seniority are key factors in helping reshape Dell’s strategy in this regards, though his humility prevents him from taking much of the credit.

In this audio, you will hear first hand why Dell is doing things differently, what they are actually doing and what it really means to “get it.” Which in Lionel’s words, comes down to “never thinking we have it all figured out, but working harder to get better and improve each day”. I couldn’t have said it better myself. Equally important, is you will hear very clearly throughout the podcast how their approach mirrors the Listen-Join-Start framework I will be teaching at the Workshop.

I am posting the audio here first because Dell is one of the case studies we are discussing in the Social Media Workshop next Monday June 11.

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Technorati Tags: Dell Direct2Dell LionelMenchaca listenjoinstart podcast socialmedia startingtheconversation socialmediaworkshop socialmediaclub

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Over the past several weeks I have had many conversations with Shel Israel about the purpose of the workshop, the materials we will be covering, what we hope people will learn and why we are doing this now. This is your chance to hear about these things for yourself, and get a taste of what you will be learning about when you join us at SAP Labs in Palo Alto on June 11.

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Technorati Tags: shelisrael podcast socialmedia startingtheconversation socialmediaworkshop socialmediaclub

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