Chris Heuer and Kristie Wells Arrive in Hawaii

Aloha! We are so excited to be here in Hawaii to share what we have been doing for the past several years and enjoy this beautiful island.  I have said it before and I will say it again, Kristie and I are some of the luckiest people alive – we get to do what we love, with people we love, enjoying some of the loveliest parts of the world along the way.

If you hadn’t yet heard, it’s officially “Geek Week” in Hawaii by a proclamation of Governor Linda Lingle.  We are here to help our good friend and all around incredibly amazing human being, Roxanne Darling, launch the local Social Media Club by hosting a workshop tomorrow, and we also are privileged to speak at PodCamp Hawaii on Friday. Roxanne’s dedication and hard work is really paying off in a big way and we are grateful to her for making this all happen.  She is truly someone who not only gets it, but shares it (and makes it better too!)

Tomorrow we will gather at the Hawaii Prince Hotel Waikiki with a couple of dozen local professionals who are interested in understanding how to leverage Social Media in their lives and their work.  We have a great day planned, not too short, not too long, but just right – a good mix of conversations, presentations, and ideation.

It goes without saying that these sorts of events couldn’t happen without some great sponsors (or patrons as I like to refer to them, connecting with the renaissance era more explicitly).  For this event in particular, due to the higher travel costs, we would not have been able to pull it off without their financial and moral support.

In particular, we want to thank:

HTDC – The High Tech Development Corporation is working to cultivate and retain high tech companies and talents on the island.  We are expecting several of the key leaders to be participating and look forward to working with them.

Chi.mp – Provides individuals with an identity on their own domain together with a passport to the thousands of sites that offer OpenID signon. Myles from the SF New Tech Meetup connected us with the founder Rob, who were already working with PodCampHawaii, so it was just a natural fit.

KnowHowCafe – Roxanne Darling and Shane Robinson’s new company is going to be a great educational resource for people looking to learn more about how to engage with Social Media, marketing and more.  Can’t say enough about Rox, and we are looking forward to meeting Shane finally.

HubSpot – After seeing their advertising on Facebook for the last few months, I finally got a chance to get the inside scoop.  They have some great software (as a service) for small businesses that makes it easier for them to have solid presences on the Web and be more effective with their marketing.  They also have some really cool tools with WebSite Grader and Twitter Grader. Since Mike Volpe of Hubspot couldn’t fly out, he gave away his ticket through a Twitter haiku contest to Arlene Anderson who wrote “Vivid stars twinkle/ Waves crash only to recede/ Thoughts bare on the sand” – awesome job!

Viddler - Viddler is a platform for video publishers which has clearly been taking the podcasting world by storm.  In fact, Jim Louderback of Revision 3 said “”We love the advanced features of Viddler’s streaming video player - they’ve done an amazing job building in interactivity and navigation.” I have not met these folks before, we had to fly all the way over here to the islands to catch up with them.  I imagine we will be hanging out a bit talking shop this week.

Well, now its time to go prepare for the workshop, do all that last minute stuff.  For once, I am not personally doing a powerpoint presentation, but rather a talk.  Am also getting my chapter on Social Media Principles ready which I am going to release as a PDF on Friday morning at Podcamp, so until next post, Aloha!

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Social Media is coming to the Hawaiian Islands! In conjunction with the wonderful PodCamp Hawaii, Social Media Club is bringing a team of industry leaders to share their experience and insights while we all enjoy the wonderful aloha spirit. It’s a unique opportunity to meet and learn from web 2.0 leaders in one of the world’s top destinations.

Social Media is changing the way that companies of all sizes engage with the markets they serve - affecting public relations, marketing, customer support, product development, recruiting and almost all other aspects of their organizations.

In this one-day workshop designed specifically for businesses, non-profits and organizations just getting started with Social Media, you will learn:

• What is Social Media and how it is impacting brands, individual professionals and other organizations
• How to create your own media, and ultimately reduce your advertising budget
• What are authentic customer conversations, where can they take place and what is appropriate
• What social networks are best for different industries
• How can Social Media help you find new customers

Workshop Leaders:

• Roxanne Darling, co-owner of Bare Feet Studios, host of award-winning Beach Walks with Rox and Hawaii’s new media expert
• Chris Heuer, the founder of Social Media Club and a digital marketing veteran with 14 years of experience online.
• Kristie Wells, a community evangelist, customer advocate and President of Social Media Club
• Beth Kanter, a leading blogger and consultant helping nonprofits learn to use social media for creating social change

Workshop Agenda:
The specific schedule is still being finalized, but this draft is a good explanation of what we will be covering.

8am - Introductions + What is Social Media and why should we care? (cafe conversation)

845-930am - Conversations aren’t Marketing. How companies can talk with their customers using Social Media. (Chris Heuer) see It’s About Conversation, Not Marketing, Living in the Era of Conversation, Presentation on “Don’t Just Join Conversations, Participate and Contribute”

930-950am - Break

950-1030am - Case Study Presentations (TBD)

1030-1050am - Interactive Discussion - making meaning from this (all)

1050-11am - Break

11-1145am - Telling your story through Audio and Video. How podcasting and video blogging can build your brand, improve SEO, and attract new customers. (Roxanne Darling)

1145am-1230pm - Lunch will be provided (hosted lunch conversation tables)

1230-115pm - Participating in your Community. How to leverage social networks, twitter and other Social Media tools to engage your customers where they are (Kristie Wells)

115-130pm - Break

130-3pm - Interactive Session - Getting Practical. What do we do with these tools and what should we do tomorrow. (Beth Kanter)

Location:

Hawaii Prince Hotel Waikiki
100 Holomoana Street
Honolulu, HI 96815

Register Now:

It is time for you to find out why Social Media is important for your organization and decide what you are going to do about it. Register today, there are only 60 spots available.

Simply Social Rate $125
Bring The Team Rate (Buy 4 get 1 Free - contact us)
Early Registration Discounted Price $195.00
Standard Registration Price $295.00
10% discount for SMC Professional Members

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Here is some new thinking on my book that I presented at the Austin Social Media Club Workshop. Other presentations and video will be coming in the next few days/weeks…

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For those of you that want to follow along on the video…

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