Agenda
8:30-9:00 – Registration and Breakfast
9:00-10:00 – The View at 30,000 feet - Shel Israel
Shel examines and explains the phenomenon of social media in business. Using specific examples, he talks about how businesses of all sizes have succeeded by engaging customers in online conversations. He summarizes what has happened in blogging’s first decade and speculates on where it is going in it’s second decade just started and explains why social media needs to be treated as a strategic imperative. (Presentation, case studies and discussion)
10:00-10:30 - Conversational Break
10:30-11:15 – Listen. Join. Start. The Social Media Playbook - Chris Heuer
Chris will present his simple framework that will enable you to create a winning game plan for Starting the Conversation. He will also explain why it is important to find the key influencers and begin a genuine courtship to understand them and their motivations. By joining in their existing conversations, establishing an identity and building credibility over time, it makes it much easier to start conversations that really matter. While the framework is focused on building trust and relationship capital, he will explain why self-awareness and a willingness to constantly adapt are more important to success than any individual methodology. (Presentation, case studies and discussion)
11:15-12:00 – The Tools of Social Media - Jeremiah Owyang
Tools for story telling, tools for listening and tools for connecting with communities. The Web Strategist will present what he considers the most important tools in his Social Media Toolbox including monitoring services, Twitter, UStream.tv and social networking platforms. (Presentation, demonstration, case studies and discussion)
12:00-1:00 – Lunch
Enjoy. Chat with other attendees. After all, there’s still nothing better than a face-to-face meeting with someone who shares your common interests.
1:00-1:45 – Social Media and the Resocialization of the Enterprise - Giovanni Rodriguez
Giovanni will discuss how leading businesses are using social media to reorganize themselves for substantial gains in productivity, efficiency and market leadership. The presentation — which draws from more than 50 publicly available case studies — examines the key organizational and social challenges that businesses face when attempting to embrace social media. (Presentation, case studies and discussion)
1:45-2:15 – Conversational Break
2:15-3:00 – Lessons Learned - Deborah Schultz
Deb will lead this session delving into one of her favorite topics, marketing in a relationship economy. What have companies done right and what are they still getting wrong. A bevy of beautiful cases will be studied… (Presentation, case studies and discussion)
3:00-3:45 – The Future of Communications - Brian Solis
The PR 2.0 Blogger Brian Solis will present his vision for how companies will best manage an integrated communications strategy in the not too distant future. This talk will touch upon the Social Media Release, the newsroom of the future and how PR groups should focus on the PUBLIC as much as the media. (Presentation, case studies and discussion)
3:45-4:00 – Bio Break
4:00-5:15 – Getting started without getting fired
Okay, so it has been a good day and your head is swelling. But tomorrow, you go back to the office where the same barriers to getting started remain. How do you work around them? This session offers ways to immerse your company into the blogosphere cautiously, until the decision makers see and feel the value. Our focus during this cafe session is on the importance of reputation, overcoming real barriers and finding a pathway to success (World Cafe Discussion)
5:15-5:30 – Wrap-Up Discussion–Shel Israel
5:30 – Social Networking Event–TBD
No host bar/dinner at nearby restaurant TBD
This agenda is for the Social Media Club Workshop called “Starting the Conversation” A premier executive education event that will be held in June in Palo Alto, CA - the agenda may still change slightly, being tailored to the needs of the registering participants.
